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March (This essay is derived from a talk at the Harvard Computer Society.) You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible.

Want to start a startup? Get funded by Y Combinator. March This essay is derived from a talk at the Harvard Computer Society. You need three things to create a successful startup: Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed. And that’s kind of exciting, when you think about it, because all three are doable.

And since a startup that succeeds ordinarily makes its founders rich, that implies getting rich is doable too. If there is one message I’d like to get across about startups, that’s it. There is no magically difficult step that requires brilliance to solve. The Idea In particular, you don’t need a brilliant idea to start a startup around. The way a startup makes money is to offer people better technology than they have now.

But what people have now is often so bad that it doesn’t take brilliance to do better.